Brand Experience
Idea Generation Meeting 2019
A themed idea-generation meeting where the stage was a working wrestling ring: speakers took the ropes, content played out on arena graphics, and the whole room was built around the conceit.
- Client
- PharmEvo
- Category
- Brand Experience
- Year
- 2019
The ring set in use — speakers presenting from inside the ropes against themed arena graphics.
01The brief
Take an annual idea-generation meeting out of the conference format entirely. The theme had to be committed to rather than decorated — an environment that changed how people behaved in the room and made the sessions memorable.
Otwo’s role
- Theme development and creative direction
- Fabrication of the ring set and themed environment
- LED content, staging and lighting
- Show flow, entertainment and on-ground management
Services applied
- Theme & concept design
- Event identity
- Stage & environment design
- LED screens & projection
- Lighting
- Entertainment management
Outcome
A format that earned attention instead of asking for it. Presenting from inside the ring changed the energy of every session, and the themed environment carried through arrival, staging and the awards that closed the meeting.
Next project
Insights Business Forum 2019
Corporate Conference
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