Exhibition
IGM 2024
An exhibition build assembled entirely from light: neon-lit lettering, hand-painted signage in the vernacular of Pakistani street and truck art, and an illuminated centre disc carrying the event mark.
- Client
- PharmEvo
- Category
- Exhibition
- Year
- 2024
01The brief
Build an exhibition environment with enough character to stop people on a busy floor — a set that would read as a place rather than a booth, and hold the event identity clearly at its centre.
Otwo’s role
- Concept and environment design
- Fabrication of illuminated and painted elements
- Signage and applied event branding
- Installation on site
Services applied
- Exhibition & stall design
- Theme & concept design
- Branding & event collateral
- Installation & dismantling
Outcome
A build that works as a backdrop and a destination at the same time. The lit lettering and painted panels give the space depth from a distance, while the centre disc keeps the event mark readable from anywhere on the floor.
Next project
Idea Generation Meeting 2019
Brand Experience
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