Medical Symposium
Pak Orthocon
An international orthopaedic conference where the exhibition floor mattered as much as the sessions: a run of individually fabricated pharmaceutical stalls, each built to its own brand, alongside registration and conference staging.
- Category
- Medical Symposium
- Year
- 2018
- City
- Karachi
The exhibition floor — individually fabricated pharmaceutical stalls, each built to its own brand.
01The brief
Deliver a multi-day international medical conference with a working exhibition floor. Each exhibiting pharmaceutical company needed a stall built to its own brand and product story, while delegates had to move between sessions and the exhibition without congestion.
Otwo’s role
- Exhibition floor planning and stall fabrication
- Conference staging and session support
- Registration desk build and operations
- Installation, on-site management and strike
Services applied
- Exhibition & stall design
- Branding & event collateral
- Stage & environment design
- Registration
- On-ground staffing
- Installation & dismantling
Outcome
An exhibition floor where each stall held its own brand identity while the floor as a whole stayed coherent and navigable. Delegates moved between sessions and exhibitors across four days without the registration point or the aisles backing up.
Next project
PCDA Symposium 2018
Medical Symposium
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