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Brand Experience

Connect Heart Family Event

A corporate family engagement day built from open ground up: a branded entrance, a street of activity and catering stalls, play zones, and an evening that carried on under strung lighting.

Client
PharmEvo
Category
Brand Experience
Year
2026

The activity and catering street, laid out across open ground with branded stalls, bunting and balloon dressing.

01The brief

Build a family engagement day that would work as a brand experience rather than a company picnic — a place people would move through and spend a full day in, with the brand present in the environment rather than pinned to a banner.

Otwo’s role

  • Site layout and zoning of the open ground
  • Fabrication of branded arrival, stalls and activity structures
  • Catering, entertainment and vendor coordination
  • Crowd flow and on-ground event management

Services applied

  • Theme & concept design
  • Stage & environment design
  • Exhibition & stall design
  • Branding & event collateral
  • Venue & vendor coordination
  • On-ground staffing

Outcome

A ground that read as a designed environment from the entrance arch onward. Zoning kept catering, activity and performance areas from competing, and the layout held its shape as the crowd moved through from afternoon into the evening programme.

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